Marketing Manager

Our purpose focuses on how we contribute to society, and how our business decisions can contribute to greater trust and solving important problems. In order to achieve our purpose and deliver a first-class service to our clients, we need first-class support internally. The people who power us - our internal teams - have a vital role to make sure we have all the right resources, services and technology to be the best we can be. Not all of us work directly with external clients.

Marketing Manager - Campaign Management

12 month FTC

Sales & Marketing is a centralised support function and covers all aspects of professional services marketing, sales support and business development. The prime area of focus for the function is to support the development and implementation of the firm’s market strategy and in particular to ensure:

• We innovate every day

• We are inclusive by default

• We deliver commercial impact with purpose

• We tell stories that inspire

PwC is looking for an experienced Campaign Manager to join the Marketing team at manager level on a 12 month fixed term contract.

This formed team will sit in the Campaign Management skill set as part of the Marketing Capability. This is a large multi-disciplinary team across all grades from senior manager through to executive. This team is the backbone of marketing delivery across the Growth Priorities, Line of Service, Regions and Industries focusing on the development and delivery of activity that aligns to the Sales and Marketing strategy.

This role reports into the Head of Campaign Management.

Role Responsibilities

• Planning and delivering of a number of topical and strategic marketing campaigns across the firm’s growth priorities and programmes through an integrated multi-channel approach

• Work collaboratively across the Business Aligned and Marketing Capability teams (Content, Digital marketing and Brand) where applicable to deliver best-in-class integrated campaigns

• Advising on the development of clear customer journeys to underpin campaign activation

• Translating the creative vision of the business into campaigns

• Monitoring and optimising campaign performance, using marketing automation where relevant

• Developing strong expertise in all aspects of Marketing Cloud and implementing best practice

• Stakeholder management (in conjunction with the business aligned teams) across major campaigns

• Reporting, data management and insights on campaign performance including, where relevant working with colleagues in sales to ensure effective handover of data and insights to help drive growth

• Project managing innovative, market leading client campaigns across all of our platforms and channels

• Ensuring that marketing and brand compliance policies and procedures are followed at all times

• Exceptional budget management to ensure all investment is fully utilised

• Briefing and management of agencies aligned to supporting the delivery of campaigns and wider marketing activity

• Line management of Marketing executives as appropriate to project

Role Requirements

• Proven experience of developing and delivering multi channel campaigns alongside experience of measuring and analysing data to build a picture of campaign performance and ROI

• A good understanding of how to bring creative ideas and the right channel mix together to reach a target audience

• A passion for marketing and a curiosity to learn new things and challenge ways of working

• A mind-set which demonstrates a comfort with testing, learning and optimising

• Clear communication skills

• Experience of working in complex, matrix organisations would be helpful, along with evidence of managing varied internal and external stakeholder groups

• Commercially strong, offering insight into how to create lead generating B2B campaigns

• Strong influencing skills to challenge the status quo

• Experience of Marketing Automation systems would be very advantageous

• Experience of working in innovative marketing environments

Role type: 12 month fixed term contract

Location: Any UK office